As we move forward, our industry will face a competitive landscape altered by new technologies, by new hotel practices and by new guests' demands.
We must identify and put in place the practices and the structures that will lead us to success.
The future success of the hotel industry will depend largely on the management 's ability to foresee and capitalize on change. We have to update our key factors as market, product, organization, technology, that will not only define success, but also influence its ability to survive the 21st century.
We will place a strong emphasis on the guest need, as leisure travel is expected to grow significantly faster and the hotel industry marketing will continue to be dominated by the sales function. |